Advertising

Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service.

In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.

Advertiser (disambiguation)

An advertiser is an entity that advertises.

Advertiser is also the name of several newspapers around the world:

The Advertiser (Adelaide)

The Advertiser (commonly known as The Tiser) is a conservative, daily tabloid-format newspaper published in the city of Adelaide, South Australia. First published as a broadsheet named The South Australian Advertiser on 12 July 1858, it is currently printed daily from Monday to Saturday. A Sunday edition exists under the name of the Sunday Mail. The Advertiser is a publication of News Corp Australia.

The head office of The Advertiser has relocated from a former premises in King William Street, to a new office complex, known as Keith Murdoch House at 31 Waymouth Street.

History

The South Australian Advertiser and The South Australian Weekly Chronicle were founded in 1858 by the Reverend John Henry Barrow, a former editor of a competing newspaper, the South Australian Register. The South Australian Advertiser was published from 12 July 1858 (Vol 1, no 1) to 22 March 1889 (Vol 31, no 9493). The original owners were Barrow and Charles Henry Goode. The company was re-formed in 1864, with additional shareholders Fred Burden, John Baker, Captain Scott, James Counsell, Thomas Graves and some others. In 1871, when the shareholders were Barrow, Goode, Robert Stuckey, Thomas Graves, William Parkin, Thomas King, James Counsell, and George Williams Chinner, the partnership was dissolved and the business was carried on by Barrow and King. It continued from 1889 as The Advertiser

Asset

In financial accounting, an asset is an economic resource. Anything tangible or intangible that can be owned or controlled to produce value and that is held to have positive economic value is considered an asset. Simply stated, assets represent value of ownership that can be converted into cash (although cash itself is also considered an asset).

The balance sheet of a firm records the monetary value of the assets owned by the firm. It is money and other valuables belonging to an individual or business. Two major asset classes are tangible assets and intangible assets. Tangible assets contain various subclasses, including current assets and fixed assets. Current assets include inventory, while fixed assets include such items as buildings and equipment.

Intangible assets are nonphysical resources and rights that have a value to the firm because they give the firm some kind of advantage in the market place. Examples of intangible assets are goodwill, copyrights, trademarks, patents and computer programs, and financial assets, including such items as accounts receivable, bonds and stocks.

Asset (disambiguation)

An asset is an economic resource, or something of value.

ASSET or Asset may also refer to:

Business

Economics

Intelligence

Military

Space

Computing

Entertainment

Asset (computer security)

In information security, computer security and network security an Asset is any data, device, or other component of the environment that supports information-related activities. Assets generally include hardware (e.g. servers and switches), software (e.g. mission critical applications and support systems) and confidential information. Assets should be protected from illicit access, use, disclosure, alteration, destruction, and/or theft, resulting in loss to the organization.

The CIA Triad

The goal of Information Security is to ensure the Confidentiality, Integrity and Availability of assets from various threats. For example, a hacker might attack a system in order to steal credit card numbers by exploiting a vulnerability. Information Security experts must assess the likely impact of an attack and employ appropriate countermeasures. In this case they might put up a firewall and encrypt their credit card numbers.

Risk analysis

When performing risk analysis it is important to weigh how much to spend protecting each asset against the cost of losing the asset. It is also important to take into account the chance of each loss occurring. Intangible costs must also be factored in. If a hacker makes a copy of all a company's credit card numbers it does not cost them anything directly but the loss in fines and reputation can be enormous.